Nobody was here by alison pollet5/9/2023 ![]() Now, an unscented pencil is actually pencil-scented. Students were not provided with the scent, which could jog their memory. Two weeks later, the average student could not remember a single attribute of the scentless pencil, but remembered more than three attributes of the scented pencils. ![]() Some of the pencils were unscented, and some had been dosed with pine or tea tree oil. In one experiment, the researchers, posing as marketers, asked 151 college students to examine a brand-name pencil, along with a 10-point list of its selling points. And our noses are hyp-mo-tized! The article talked about a scientific study that proves this technique works: ![]() Soon, your nose will tell you how to spend your money.Īccording to an article in today’s NY Times, more and more companies are scenting their products. You may think you make your own buying decisions. ![]()
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